Advertising Terms Explained

ADVERTISING TERMS EXPLAINED
----> NEW - Different color from previous design.
----> ALL NEW - Parts are not interchangeable with previous design.
----> EXCLUSIVE - Imported product.
----> UNMATCHED - Almost as good as the
competition.
----> FOOLPROOF OPERATION - No provision for adjustments.
----> ADVANCED DESIGN - The advertising agency doesn't understand it.
----> IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
----> FIELD TESTED - Manufacturer lacks test equipment.
----> HIGH ACCURACY - Unit on which all parts fit.
----> FUTURISTIC - No other reason why it looks the way it does.
----> REDESIGNED - Previous flaws fixed - we hope.
----> DIRECT SALES ONLY - Factory had a big argument with distributor.
----> YEARS OF DEVELOPMENT - We finally got one to
work.
----> BREAKTHROUGH - We finally figured out a use for it.
----> MAINTENANCE FREE - Impossible to fix.
----> MEETS ALL STANDARDS - Ours, not yours.
----> SOLID-STATE - Heavy as anything!
----> HIGH RELIABILITY - We made it work long
enough to ship it.