ADVERTISING TERMS
Ever wonder what all those advertising terms really mean?
* NEW
Different color from previous design.
Different color from previous design.
* ALL NEW
Parts are not interchangeable with previous design.
Parts are not interchangeable with previous design.
* ADVANCED DESIGN
The advertising agency doesn't understand it.
The advertising agency doesn't understand it.
* EXCLUSIVE
Imported product.
Imported product.
* UNMATCHED
Almost as good as the competition.
Almost as good as the competition.
* FOOLPROOF OPERATION
No provision for adjustments.
No provision for adjustments.
* IT'S HERE AT LAST
Rush job. Nobody knew it was coming.
Rush job. Nobody knew it was coming.
* FIELD TESTED
Manufacturer lacks test equipment.
Manufacturer lacks test equipment.
* HIGH ACCURACY
Unit on which all parts fit.
Unit on which all parts fit.
* FUTURISTIC
No other reason why it looks the way it does.
No other reason why it looks the way it does.
* REDESIGNED
Previous flaws fixed - we hope.
Previous flaws fixed - we hope.
* DIRECT SALES ONLY
Factory had a big argument with distributor.
Factory had a big argument with distributor.
* YEARS OF DEVELOPMENT
We finally got one to work.
We finally got one to work.
* BREAKTHROUGH
We finally figured out a use for it.
We finally figured out a use for it.
* MAINTENANCE FREE
Impossible to fix.
Impossible to fix.
* MEETS ALL STANDARDS
Ours, not yours.
Ours, not yours.
* SOLID-STATE
Heavy as anything
Heavy as anything
* HIGH RELIABILITY
We made it work long enough to ship it.
We made it work long enough to ship it.
